“It was meant to be a logo in motion, something radiating, something happening.” Laua Stein
When Bruce Mau Design rebranded Sonos (makers of wireless speakers) in 2015, something remarkable happened with one iteration of its logo when viewed on a computer screen and scrolled up or down. It appears to come alive and radiate soundwaves. (Give it try.) Deemed its sonic burst logo — what Sonos calls “the amplification mark” — is wasn't intended to be an optical illusion. Rather, it was designed to simply convey the idea of amplification. Well, it certainly does that care of its unintended, faux animation. An occurrence the design team calls a “happy accident.”